Epoch Global is a diversified group with international manufacturing bases and domestic warehouse and distribution. Specializing in apparel CTM (customization to manufacturing) as well as bags & luggage, we have developed independent, cross-border e-commerce systems to establish B2B services & consumer goods. We sell on third party channels in addition to our ODM (original design manufacturing) services for brands across the globe. In addition, we are diversifying to offer Indoor LED grow lights for commercial or individual use. Please take a moment to look at some of our brands.
WHAT WE ARE LOOKING FOR
We're growing fast and are seeking a highly creative Digital Marketing Manager to lead effective marketing campaigns and initiatives for e-commerce and B2B accounts. The ideal candidate will be responsible for overseeing the planning, development, execution, and measurement of all inbound and outbound digital marketing efforts. Overall digital marketing strategy will include finding ways to acquire, engage, re-engage, and retain customers across a variety of paid media channels. This role requires a proven track record in leading and evolving digital strategies, driving audience engagements across the buying journey, being data insight focused, and having agility in optimization.
Key areas of Responsibility
Strategic Planning
Reporting & Analytics
Data-Driven Decision Making
SKILLS YOU BRING
Creative problem solver, passionate about winning and achieving results.
Highly motivated and can work independently, detailed oriented, organized, and efficient.
Strong understanding of current online marketing concepts, trends, strategies, and best practices.
Strong presentation skills including written and verbal.
Excellent communication and organizational skills.
In-depth knowledge of various social media platforms, best practices, and website analytics.
RESPONSIBILITIES
Develop effective and innovative strategies across a robust mix of digital channels, including but not limited to social, paid, and email.
Manage marketing campaigns, branding strategies, and social media.
Develop analytic framework for tracking and reporting on marketing campaign performance.
Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; present results to marketing leadership.
Partner with cross-functional teams including sales, product development, and creative to align marketing ad campaigns with product launches.
Manage marketing budget and spend, continually monitoring and optimizing based on campaign performance.
Ensure brand messaging and brand voice is consistent and impactful.
Manage brand websites and optimize user experience.
QUALIFICATIONS
Bachelor’s degree in Marketing or relevant field.
Experience scaling a business within a start-up environment.
5+ years digital marketing experience.
Experience with SEO and digital marketing tools such as Google Analytics, SEMRush, Adwords and Facebook Ad Manager.
Experience with CMS including HubSpot or Salesforce (preferred).
Previously managed a team.
This position will be required to work on-site in our Dublin, OH, office.
