Treace’s mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty® System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers’ expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.
Job Description
The Digital Marketing Specialist will design, create, and deliver marketing programs to support expansion and growth of Treace Medical Concepts, Inc. (TMC) services and products. Tech savvy on WordPress products to help maintain website and market goals. The Associate may write blogs and administer email databases. The Digital Marketing associate will work with the Marketing team to develop, implement, track and optimize Treace Medicals digital marketing campaigns across all digital channels. The role will be based at the corporate office in Ponte Vedra, FL..
Assist in the management and maintenance of all TMC’s website properties
Administers website updates, content, and optimization in collaboration with agency & internal marketing team.
Work alongside external agency and internal marketing team to monitor and maintain all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Developing, implementing & monitoring of all digital tracking codes, including metadata, UTM codes, content tags, custom URLs, etc.
Executing targeted digital marketing campaigns aligned with business goals.
Reports on marketing key metrics: conversion rates, web user engagement & rankings, campaign results, social performance
Identify trends and insights to optimize spend and performance based on reviewing data and existing reports (internal/external).
Qualifications
Bachelors degree (Marketing, Communications, Business); equivalent education & experience will be considered in lieu of degree.
Two (2) years of Marketing experience utilizing Google Analytics, Google Ads, and other analytical and tracking tools.
Intermediate MS Excel skills.
Additional Information
It is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law.
It is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law.
